Every piece of the Kerf app, built from the brand. Ink and paper, lime only for the cut and the selection, one 18° angle, hard edges.
The mark, the wordmark and the two shapes every detail is built from: the slice and the tick.
Ink is the room. Paper is the text. Lime marks the cut and the selection, never decoration. Warning and danger are for state only.
Ink
#0E0F0C
Ink 2
#17180F
Ink 3
#22231A
Ink 4
#2E2F25
Paper
#F2EFE6
Paper dim
#B4B1A6
Lime
#B3FE01
Danger
#FF6A55
Archivo Expanded for display and headlines, Archivo for reading, Geist Mono for labels, data and timecode.
Find the cut.
Your week is cut.
Seven clips ready for Monday to Sunday.
Body copy sits at 15px in paper dim for supporting text and paper for anything the host has to read to act.
Label · section · state
01:02:47:120:37
Labels sit above, always visible. Hints explain, errors say what to fix. The border turns lime on focus and danger on error.
Riverside, YouTube, Drive or Dropbox. Unlisted is fine.
Checkboxes fill lime with an ink tick. The switch thumb is a slice. Radio cards outline in lime when chosen.
Tags carry state. Lime means ready or kept. Progress fills along the cut. Skeletons scan with a slice while data loads.
Tick the whole week W · next clip J
| Clip | Day | Length | Status |
|---|---|---|---|
| We doubled the price and lost the clients we never wanted | Mon 09:00 | 0:37 | Ready |
| The first hire I made was the one I should have made last | Tue 12:30 | 0:41 | Ready |
| Nobody tells you a referral business means saying no | Wed 09:00 | 0:52 | Cutting |
Paste a link from Riverside or upload from your studio. Your first set of clips lands here.
Dialogs and menus cut in along the lean. Sheets slide up on phones. Toasts are paper on ink, bottom right.